Kings Super Markets has been partnering with independent bakeries, spotlighting their brands and building sales for both
Once upon a time, supermarket in-store bakeries and surrounding retail bakeries were rivals, even enemies. Not any more. Kings Super Markets, Parsippany, N.J., epitomizes recent trends in the industry. Adding a new wrinkle to the local foods trend, some supermarket in-store bakeries have made independent retail bakeries their business partners. David's Cookies and Zabar's sourdough bread, in full-branded dress, are top sellers in Kings' in-store bakeries, and that's no accident. “In the ...
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