Cheesecakes lost ground in in-store bakeries during the past year as consumers turned to more healthful or affordable alternatives for indulgence. While individual desserts increased more than 7%, cheesecakes decreased in dollar sales compared to a year ago. Nationally, cheesecake sales accounted for 6.5% of total cake sales and 1.8% of bakery department dollar sales during the 52 weeks ending May 29, 2010, which was consistent with the previous year. Cheesecakes decreased 2% in dollar ...

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