Despite the economic uncertainty, consumers still are searching for convenience. The cookie category offers time-starved consumers an easy solution when it comes to a sweet treat or comfort food. Also, as ingredients are more closely monitored for allergy concerns, many home-baked goods are no longer allowed at school functions. This further served to boost cookies in overall sales and in contribution to total bakery. Nationally, cookie sales accounted for 9.8% of total bakery department ...
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