Whole grains remain a staple of in-store artisan bread programs, but retailers say clean ingredient labels are the broader trend
Whole grains have proven to be one of the most promising trends in the health and wellness movement. Suppliers have found that whole grains can help create more healthful versions of breads, cereals, pastas and snacks, and shoppers have learned that choosing whole grain products allows them to make a healthy change in their diet without sacrificing flavor. Studies compiled by the Whole Grains Council, Boston, tell the story. Market research firm Mintel's Menu Insights 2008 study lists ...
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