Whole grains remain a staple of in-store artisan bread programs, but retailers say clean ingredient labels are the broader trend
Whole grains have proven to be one of the most promising trends in the health and wellness movement. Suppliers have found that whole grains can help create more healthful versions of breads, cereals, pastas and snacks, and shoppers have learned that choosing whole grain products allows them to make a healthy change in their diet without sacrificing flavor. Studies compiled by the Whole Grains Council, Boston, tell the story. Market research firm Mintel's Menu Insights 2008 study lists ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.