TYING INTO CONSUMER TRENDS: Routinely works with retailers to optimize trends, and has jumped on the popularity of “mini.” INNOVATION: In-store efforts, print and television ads are designed to show how Hormel products in all categories complement each other. HORMEL FOODS HAS strengthened its efforts to stay on top of deli department trends with new products and line expansions. “We consider ourselves nimble enough to go with consumer trends quickly,” Mike Farrand, Hormel's vice ...

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