ANAHEIM, Calif. — Consumers rank supermarkets among the least innovative retail food outlets, but it only takes a look at competing formats to change that perception, according to new research previewed at the annual International Dairy-Deli-Bakery Association show here. Jack Li, managing director of Datassential, a Los Angeles-based market research firm, said the IDDBA-funded study found that only 42% of consumers polled thought their favorite supermarket was on-trend. Specialty ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive complimentary access to the SN salary survey data tables.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.