Sending up an aroma of wood-roasted tri-tips and ribs, the barbecue grills at Lamb's are fueling the retailer's competitive spirit
With its well-honed barbecue program, Lamb's Thriftway stands out in the marketplace, and now it's looking to make a good thing better. At one of its largest stores, the five-unit, Portland, Ore-based retailer is guiding an entire remodel around its barbecue grill there. “We're bringing it up front, and expanding it,” said Bob Lamb, owner of Lamb's. “What better evidence of our commitment to the barbecue program can there be than to do a major remodel around the grill? We're doubling ...
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