LAS VEGAS — A new tagline and logo for Food Marketing Institute accompanied a message to its members to take a new look at shoppers whose habits changed during the economic downturn, Leslie Sarasin, president and chief executive officer of FMI, said during the Speaks presentation at FMI 2010 last week. The new tagline, “Feeding Families and Enriching Lives,” encapsulates the best of what FMI's members contribute to society, Sarasin said in a presentation mixing sobering facts gleaned from ...

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