Doughnut demand is holding steady, despite rising ingredient costs and the trend toward healthier eating
The doughnut category has cycled through its share of ups and downs in recent years, reaching new peaks of popularity with the growth of Krispy Kreme, and then stumbling badly as one of many casualties of the low-carb diet craze. More recently, though, doughnuts have found their way back to their roots as a stable, slow-growing earner for in-store bakeries, renewing their appeal as an inexpensive indulgence. Doughnut sales at in-store bakeries have held steady despite reports of consumers' ...
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