Doughnut demand is holding steady, despite rising ingredient costs and the trend toward healthier eating
The doughnut category has cycled through its share of ups and downs in recent years, reaching new peaks of popularity with the growth of Krispy Kreme, and then stumbling badly as one of many casualties of the low-carb diet craze. More recently, though, doughnuts have found their way back to their roots as a stable, slow-growing earner for in-store bakeries, renewing their appeal as an inexpensive indulgence. Doughnut sales at in-store bakeries have held steady despite reports of consumers' ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive complimentary access to the SN salary survey data tables.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.