It's tough to overestimate the importance of the cake category for in-store bakery departments. Not only do they account for almost 30% of most supermarket bakeries' sales, cakes are also a destination item that help draw traffic into the department when shoppers are celebrating birthdays, holidays and special events. They offer a canvas for department staff to showcase creative new ideas, and they offer a real opportunity for a bakery to set itself apart from local competitors. The ...

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