Cake sales have been mixed this past year, but some retailers are finding ways to put the category back on the rise despite a challenging environment
It's tough to overestimate the importance of the cake category for in-store bakery departments. Not only do they account for almost 30% of most supermarket bakeries' sales, cakes are also a destination item that help draw traffic into the department when shoppers are celebrating birthdays, holidays and special events. They offer a canvas for department staff to showcase creative new ideas, and they offer a real opportunity for a bakery to set itself apart from local competitors. The ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.