Supermarket in-store bakeries go over the top with merchandising concepts that stop customers in their tracks
Whether it was a pick-up truck smack in middle of the floor, surrounded by teetering stacks of cakes, or a “kissing booth” at the end of a path of hearts, both bakery displays got customers to stop, look and buy. Another retailer recently positioned towering animal figures, looking bizarrely out of place, between table displays in the bakery. A cardboard zebra might hold a basket of strawberry tarts; a cardboard tiger might hover over a tableful of strawberry pies. And just this month, ...
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