ABINGDON, Va. — K-VA-T Food Stores here launched a chainwide Mother's Day cake event that buoyed both cake sales and spirits. The event, which gave kids the opportunity to decorate Mother's Day cakes for their moms, got in-store bakery managers competing with one another in district-wide and division-wide unit cakes sales contests, and revved up enthusiasm among associates and customers alike with a display contest. As a result, unit sales of Mother's Day cakes jumped an average of 40% ...

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