SHOPTOCOOK: CINCO DE MAYO HOT BUFFALO, N.Y. — Recipe searches on the 700 ShoptoCook kiosks in 250 supermarket locations last week indicated that Cinco de Mayo presents a big opportunity for retailers to promote more than tortilla chips and salsa. Views of tortilla lasagna, pork fajitas and other Hispanic-related protein recipes got heavy hits and were printed out by customers at the kiosks, ShoptoCook principal Jan Beurskens told SN. “Ethnic holidays are being seen more and more as a time ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive complimentary access to the SN salary survey data tables.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.