In the lunchmeat category, data from various sources indicates that dollars are up and volume is down, but many shoppers may be buying more sandwiches at retail
Last month, Montvale, N.J.-based A&P sent an interesting graph to the press, noting that sales of bologna were up almost 125% at their stores in June, compared with a baseline established in March 2007. President and Chief Executive Officer Eric Claus attributed the spike to pressured consumers changing their shopping habits in response to the ongoing recession. Sales of the lunchmeat were up 5% over baseline in February 2008, and peaked last year at 67% over baseline as the extent of ...
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