Penton Media, parent company of Supermarket News, has been named an official media sponsor of the International Baking Industry Exposition (IBIE), scheduled for Sept. 26-29, 2010, at the Las Vegas Convention Center. Penton's involvement in the annual conference and exposition will extend to the three publications in its Food Group: SN, Baking Management and Modern Baking. Penton's sponsorship activities will include in-book and online promotions and support for targeted marketing activities and educational programming. Penton will also report on show developments in print and electronic communications. Produced by the International Baking Industry Exposition and supported by the American Bakers Association, BEMA and the Retail Bakers of America, the IBIE showcases the industry's latest technologies, equipment and new product introductions. The website is www.IBIE2010.com.