With the Super Bowl on the horizon, supermarkets are using in-store playoff promotions as a way to support local teams and supply their customers with game-day necessities for home entertaining. Many retailers consider customer convenience with their playoff promotions. For the Chicago Bears' game against the Seattle Seahawks, Illinois Jewel-Osco stores offered promotions on ready-to-eat products, including baby-cut carrots, radishes, celery and mushrooms for vegetable trays, tortilla ...

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