Price Chopper Adds 1,000 Natural and Organic Items

SCHENECTADY, N.Y. -- Price Chopper here announced yesterday that it‘s added more than 1,000 new natural and organic items to its 115 stores. The products will be integrated into almost every section and supported with promotional pricing, advertising, marketing and consumer-friendly educational outreach. Bright yellow and green signage will highlight natural and organic products throughout the store. “Our efforts vis-à-vis the consumer will focus on tying health and wellness topics cohesively into our advertising/marketing, sampling, in-store event and community and public relations efforts, so as to provide the additional educational outreach that our customers are telling us they want,” said Price Chopper spokeswoman Mona Golub, in a statement.