LAKELAND, Fla. -- Publix Super Markets has introduced a uniquely packaged bouquet aimed at catching the attention of its Hispanic customers. The medium-sized bouquets, a Publix exclusive in its market areas, are sourced pre-packaged in yellow and purple, durable sleeves that bear the message “Pura Vida,” which in Spanish means “Good Life. “ In addition to being in a prominent spot in the floral departments of all 890 of the chain's stores, the bouquets are being merchandised at secondary ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

Why Register for FREE?

Salary Survey 2015

Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick.  What are you waiting for! In addition you will also receive complimentary access to the SN salary survey data tables.

Click here to read the FAQ page if you have any questions (opens in a new window)

Attention Paid Print Subscribers:  While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.