Publix Super Markets has found a unique, interactive way to promote its new GreenWise Market format, which opened in Palm Beach Gardens, Fla., this fall. The Lakeland, Fla.-based chain has just launched an interactive, educational website, publixgreenwisemarket.publix.com, that helps explain the difference between foods that are considered “eco-friendly,” “natural” and “organic,” among other topics. Using Flash technology, a character dressed as a Publix associate says to visitors, “Hey, ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive complimentary access to the SN salary survey data tables.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.