BATON ROUGE, La. -- Retailers are hefting up promotion of Louisiana wild-caught shrimp as the Lenten selling season gets into high gear. In Louisiana, where the population is predominantly Catholic, Lent has a huge impact on seafood sales. The season rivals the Christmas holidays for shrimp sales, said officials at Associated Grocers of Baton Rouge, which supplies more than 200 independents. One of them, Rouse Supermarkets, Thibodeau, sees shrimp sales soar 35% above Christmastime sales, ...
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