Sales of bakery treats are up, as comfort foods like cookies, cakes and doughnuts appeal to shoppers during a difficult time
As the current recession has worn on, supermarkets have been resilient, with many retailers finding ways to benefit as shoppers head back to basics — saving money by dining out less and cooking more at home. But, surprisingly, many retailers are also seeing growth in sales of sweet snacks such as cookies, cakes and doughnuts — all highly discretionary items. In the latest 52 weeks ending June 27, dollar sales of doughnuts were up 10% vs. the same period a year earlier; cupcakes were up ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive complimentary access to the SN salary survey data tables.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.