Breakfast is a difficult daypart for many prepared food departments, but a focus on seating areas, branding or niche marketing could boost sales.
Prepared food departments puzzling over ways to build their breakfast business might take comfort in the fact that they are not alone. Restaurant owners face a similar set of challenges during the morning daypart. Basically, diners want different types of experiences during different times of the week. “During the week, consumers are looking for convenience, price and speed of service,” said Darren Tristano, executive vice president for Technomic, a Chicago-based foodservice consultancy. ...
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