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Room for Baked Goods

Room for Baked Goods

To make room for the in-store bakeries it is adding at its stores, Fresh & Easy Neighborhood Market, El Segundo, Calif., is adding a fourth tier to its dry produce displays. It is also offering more seasonal items in bulk rather than in packages, as was its original approach. The chain, a division of Cheshunt, U.K.-based Tesco, is also clearing space for more fresh items by removing The Kitchen Table

To make room for the in-store bakeries it is adding at its stores, Fresh & Easy Neighborhood Market, El Segundo, Calif., is adding a fourth tier to its dry produce displays. It is also offering more seasonal items in bulk rather than in packages, as was its original approach. The chain, a division of Cheshunt, U.K.-based Tesco, is also clearing space for more fresh items by removing The Kitchen Table demonstration area from a permanent spot in the stores and transferring it to a mobile cart that can be positioned in the department in which the merchandise it wants to sample is located.