MILWAUKEE - Roundy's Supermarkets has added organic products in multiple categories, including dairy, frozens and dry grocery. The retailer, who operates the Pick 'n Save, Copps and Rainbow Foods banners, introduced 313 new own-brand items this year, with organics comprising a small portion of the total. However, as more consumers become familiar with organic foods, Roundy's will add more, according to Robert Mariano, chief executive officer. The initial organic private-label rollout ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive complimentary access to the SN salary survey data tables.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.