DOWNERS GROVE, Ill. -- Sara Lee yesterday announced the April 2007 launch of a research-driven category-management initiative for fresh bakery departments, which will focus on consumer buying trends, product assortment and promotion best practices, as well as pricing and the motivators of shopper buying patterns. The program, “Sara Lee Insights for Consumer Excellence,” is based on data collected over an 18-month period. Top-line results indicate that shoppers spend 71% more on shopping ...

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