TYING INTO CONSUMER TRENDS: Launched a line of gluten-free breads and sweet items, as well as trendy Red Velvet cakes. IN-STORE EXECUTION: Conducted a detailed customer satisfaction study to identify ways to provide more value to its retailer-customers. FOR RICH PRODUCTS, innovation is the life blood of the company, officials said. Since the company's inception in 1945, innovation and attention to how new technology can best be put to work has defined Rich's. “And 2010 has been no ...

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