Retailers need to figure out how to meet the growing demand for prepared meals, according to a study by Acosta Sales & Marketing, Jacksonville, Fla.
According to the study, 27% of shoppers come into a supermarket solely to pick up a prepared meal, and retailers need to meet the “increasing desire for convenient, healthy and economical prepared meal solutions.”
“The shopping landscape is evolving at an accelerated pace, fueled by three key factors: the growing influence ...
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