Many shoppers still lack basic cooking skills and struggle to come up with new ideas for preparing meals at home, according to a recent protein labeling study sponsored by the National Pork Board, The Beef Checkoff program and Yerecic Label. The study's findings were based on nine consumer focus groups conducted by Shugoll Research on Nov. 5-13 in Chicago, Los Angeles and Bethesda, Md. Although the recession has led many shoppers to conserve their food budgets by cooking at home more ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

Why Register for FREE?

Salary Survey 2015

Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick.  What are you waiting for! In addition you will also receive complimentary access to the SN salary survey data tables.

Click here to read the FAQ page if you have any questions (opens in a new window)

Attention Paid Print Subscribers:  While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.