Cake sales continue to demonstrate growth potential at supermarket bakeries that watch the latest trends and answer shopper demand.
As spring approaches, retailers looking to boost sales in their bakery departments may want to take another look at their cake sales. Cakes are already the top-selling category in supermarket bakery departments, accounting for almost 29% of total sales, according to a recent report by The Perishables Group, a West Dundee, Ill., research consultancy. And excerpts from the report, published in Modern Baking, a sister publication of Supermarket News, indicate that nationally, the category ...
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