As with all fresh departments in the supermarket, the in-store bakeries give retailers a chance to shine in the eyes of customers with stellar service, quality products and a variety of offerings. And cakes are a make it or break it category for many of those bakeries. The formula is simple. Cakes make up a large portion of dessert sales for in-store bakeries, contributing approximately 62% to dessert category sales and 46% to dessert category volume sales in 2008, according to the ...

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