The bread category is on the rise. Record prices for wheat, along with high fuel costs, have forced significant inflationary price increases in the category. Fortunately, many retailers say that shoppers continue to be drawn to high-quality artisan and whole grain breads. Despite higher prices, bread remains an affordable staple for consumers, and retailers can take a variety of approaches to build interest in the higher-end breads as their shoppers search for products that offer both ...

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