Commodity prices have plummeted since last summer, dragging dollar sales of many fresh food categories down with them. But, there appears to be a silver lining in the data reviewed here. Take the natural cheese category, for example. Unit sales have been flat or down since 2006, but the category keeps showing strong dollar sales growth, as shoppers reach for the slightly pricier pre-sliced, pre-shredded or pre-grated versions of their favorites. Similarly, probiotic claims were one factor ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

Why Register for FREE?

Salary Survey 2015

Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick.  What are you waiting for! In addition you will also receive complimentary access to the SN salary survey data tables.

Click here to read the FAQ page if you have any questions (opens in a new window)

Attention Paid Print Subscribers:  While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.