For many full-service bakeries, wedding cakes are the pinnacle of what they have to offer in terms of design and decoration. But, while wedding cakes are high-margin items, retailers need to analyze the demographics served by their stores before committing to offering these types of services. “On average, wedding cakes make up 1.8% of in-store cake sales, which means they make up about 0.5% of total in-store bakery sales,” noted Alan Hiebert, education information specialist at the ...

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