For many full-service bakeries, wedding cakes are the pinnacle of what they have to offer in terms of design and decoration. But, while wedding cakes are high-margin items, retailers need to analyze the demographics served by their stores before committing to offering these types of services. “On average, wedding cakes make up 1.8% of in-store cake sales, which means they make up about 0.5% of total in-store bakery sales,” noted Alan Hiebert, education information specialist at the ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.