TYLER, Texas — Brookshire Grocery Co. here recently began utilizing Facebook and YouTube to communicate with customers and stream Web-exclusive promotional and instructional videos. Because the retailer recently converted store brands, it wanted to promote and communicate the changes to customers through YouTube video sketches, which are posted on the company's website and new Facebook page. The retailer highlighted milk and yogurt in the sketches, “because of the industry-leading product ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.