Retailers, riding out the volatility of commodity butter prices, say their dollar sales have increased, even as more consumers embrace private label
Butter prices have soared on the commodity markets to their highest level since 2004. As these higher prices have made their way to supermarket shelves, shoppers are taking note — either buying less or shifting to private label. While retailers said their private-label butter took up much of the slack, they show evidence that their whole-butter category is slipping in volume. Nonetheless, Mintel, an international consumer research firm with offices in Chicago, indicates the butter category ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.