Retailers are putting their money on specialty cheese for the holidays, whipping up interest with new varieties and currying face-to-face contact with customers. They're heating up efforts to educate customers about how to use particular varieties, putting an emphasis on pairing — with wine, fruits and salsas. Suppliers are helping with cross-merchandising tools, such as shelf cards that show delicious-looking accoutrements dolloped onto featured cheeses. The large, standout cards tell ...

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