Ground chicken is one cut that has potential to gain more traction with shoppers. Although ground chicken only had 1.3% of total fresh chicken dollar sales last year, the category is up 41.9% in volume from the year before. “I see it growing because it’s such a great item. ... It’s got a great flavor; people like it after they try it much better than the turkey products. I really see that category growing, and we look forward to promoting it and having it grow ...
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