When it comes to marketing meats en masse, Williamsville, N.Y.-based Tops Friendly Markets takes a multi-tiered approach. “We carry everything from chicken feet to salmon heads and lots of smoked offals, but we don’t put these items in our regular circular. We use those to appeal to the masses, not specific ethnic groups,” said Lane. “We do include these types of meats in in-store fliers and window signs, though, because that’s where those shoppers have come ...

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