Enhancements to dairy departments in new or remodeled supermarkets could generate incremental volume of 14,000 to 28,000 dairy units annually per store, according to research compiled by Dairy Management Inc., the Dannon Co. and Kraft Foods. Since 2006, the coalition has compiled and analyzed data from 340,000 shopping trips, 22,000 retail supermarket audits, 2,500 consumer intercepts, and category and department “reinvention activities” in more than 1,000 retail stores. One result has ...

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