THE NUMBERS ARE SOBERING: 44 million Americans live below the poverty line; the number of food stamp users has increased 34% over the past two years. The percentage of consumers classified “food insecure” by the U.S. Department of Agriculture is the highest it's ever been, fed by a crushing recession that some fear could soon recur. Supermarkets have succeeded in this new age of frugality by offering a healthy dose of value pricing and marketing on the front end. They've found plenty to ...

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