DALLAS — Many shoppers describe supermarket meat departments as both boring and intimidating, according to a series of shop-along interviews and focus group sessions conducted in Chicago and the Washington, D.C., area by Shugoll Research and Midan Marketing. The findings of these studies, along with suggestions for short- and long-term solutions that retailers might employ to improve consumer perception of their meat departments, were presented here during the “Turning Trends into Sales” ...

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