In SN's second annual Category Excellence Report, Fresh Market category winners in dairy, produce, meats, deli and bakery focused heavily on strength of brand and assortment. Tying in consumer trends and in-store execution methods were also high on the achievement list, strategies that highlight the fact that many suppliers recognize the importance of offering a variety of products to consumers, emphasizing a range of values, and excelling in the health and wellness category. Winning ...

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