When a lawsuit with the Dannon Co. ended in a $21 million settlement this December, the Federal Trade Commission signaled its intention to continue cracking down on probiotic marketing claims. The FTC challenged Dannon's health marketing claims for its probiotic “friendly bacteria,” arguing that certain claims weren't supported by sufficient scientific evidence. As part of the settlement, the FTC said in a press release that “Dannon will stop claiming that one daily serving of Activia ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive complimentary access to the SN salary survey data tables.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.