Shrimp's popularity during the holidays presents a great opportunity for supermarkets to showcase what their seafood departments have to offer
The thought of Christmas and Thanksgiving dinners typically brings to mind turkeys, hams and roasts with plenty of sides. But the winter holidays are also one of the busiest times of the year for seafood departments, and shrimp is no small player. Shellfish sales — shrimp in particular — enjoy regular spikes during holiday periods ranging from Memorial Day and Fourth of July to Christmas. And many retailers tend to promote the category during those natural spikes because demand is so ...
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