PRESCOTT, Wis. — Ptacek’s IGA broke the world’s record for the longest bratwurst featured at a celebration that marked the family-owned store’s 100th anniversary. The bratwurst, made in the store’s meat processing department, measured 52 feet and two inches. Why not 100 feet to commemorate the Ptacek family’s 100th year in business? The bun was the problem. The sausage’s length had to match the length of the longest bun the company could ...

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