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It's Yogurt to Me: Greek-Style Brands

Consumer demand is the driving force behind the stream of Greek-style yogurts coming to the market. Like other yogurts, Greek-style preparations contain active cultures, but are much thicker. Last year, Greek-style yogurt was popularized as a lower-fat version of whipped cream after Oprah talked about it on her syndicated TV show. Oprah mentioned it, so people ask for it, said Carrie Taylor, registered

Consumer demand is the driving force behind the stream of Greek-style yogurts coming to the market.

Like other yogurts, Greek-style preparations contain active cultures, but are much thicker. Last year, Greek-style yogurt was popularized as a lower-fat version of whipped cream after Oprah talked about it on her syndicated TV show.

“Oprah mentioned it, so people ask for it,” said Carrie Taylor, registered dietitian for Big Y Foods, Springfield, Mass.

Brands on the market include: Fage; Oikos made by Stonyfield Farm; and Greek Style Yogurt made by Cabot Creamery.

Dieters and consumers who want to eat healthy like the texture of Greek-style yogurt because it tastes like a higher-fat product but still contains probiotics and other benefits. Greek yogurt in general contains high levels of protein, vitamins B6 and B12, and magnesium.

“It fulfills the sensory need for a higher-fat product,” said Taylor.