Metro Inc. said Thursday that all of the chicken used in its Irresistibles private label sold in Metro, Super C and Marché Richelieu stores in Quebec will now be farmed and processed in Quebec.

The announcement marks the first anniversary of a local purchasing initiative launched last year by the Montreal-based retailer. Metro said it had entrusted local producers Les Viandes Central Bernard in Montreal and Distribution La Préférence in Laval, to ensure that chicken from Quebec is isolated in the supply and processing chain. To make them easier to locate, all five Irresistibles products, including three Irresistibles Life Smart products, will bear the Aliments du Québec (foodstuffs from Quebec) logo on their packaging.

"We are very satisfied with the fallout from our local purchasing policy,” Marie-Claude Bacon, senior director, corporate affairs for Metro, said in a statement. “We are seeing positive impacts, such as several new agreements with suppliers who are innovative or whose products are certified Aliments du Québec, as well as over 200 new products from thirty or so new suppliers thanks to our pilot project for regional products. We are more determined than ever to mobilize our employees, merchants, partners and suppliers in order to continue to provide easier access to local products.”

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