The National Cattlemen's Beef Association has released “The Cattlemen's Stewardship Review: Connecting Our Vision and Values” a report that examines the social, economic and environmental impact of the U.S. cattle farming and ranching industries. Funded by the Beef Checkoff Program, the review was developed, in part, because consumer research revealed that 74% of shoppers say that they are “very” or “somewhat” interested in knowing more about how beef is raised and who raises it. “In ...
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