Skip navigation

New Label Names Approved for Beef, Pork

DES MOINES, Iowa — The Industry-Wide Cooperative Meat Identification Standards Committee (ICMISC) has approved new Uniform Retail Meat Identification Standards (URMIS) common names for consumer-facing labels on beef and pork cuts.


CONNECT WITH SN ON TWITTER

Follow @SN_News for updates throughout the day.


The National Pork Board and Beef Checkoff Program had proposed the new names to make it simpler for confused consumers to identify meat cuts.

The U.S Department of Agriculture Food Safety and Inspection Service and American Marketing Service previously okayed the revised nomenclature.

Read more: New Common Names for Pork, Beef Cuts

“We are pleased to have industry support to introduce new, simplified fresh meat names that will help consumers better understand the beef and pork cuts they see every day in the meat case,” Jim Henger, senior executive director of B2B Marketing for the National Cattlemen’s Beef Association, said in a statement. “Now that we have the feedback and approval from the ICMISC, retailers and packers can begin to implement the new names and labels to give them a competitive advantage and drive meat department sales.”

A full list of the new names can be found at www.MeatTrack.com.

Suggested Categories More from Supermarketnews
TAGS: News Meat
Hide comments

Comments

  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.
Publish