MUSHROOMS ARE ‘PICK OF THE SEASON’
SAN JOSE, Calif. — Weight Watchers will highlight mushrooms as its “Pick of the Season” from July though September this summer, through a special promotion with the Mushroom Council here. During the promotional period, Weight Watchers will produce and distribute to its members more than 1 million recipe cards featuring Mushroom Council-produced recipes. The Mushroom Council will involve retailers by placing the Weight Watchers Pick of the Season and 0 Points per serving logos on packs of fresh mushrooms.
GRILLING PROMOTION FEATURES FRUIT
CORAL GABLES, Fla. — Del Monte Fresh Produce here is partnering with Columbus, Ga.-based grill manufacturer Char-Broil this summer for its “Fresh Grill Thrill” sweepstakes. Shoppers can visit www.fruits.com for a chance to win more than 50 different prizes, including designer Char-Broil grills. Throughout the promotional period, through Sept. 15, Del Monte is making available themed secondary displays and in-store demos geared toward helping shoppers learn how easy it is to incorporate fresh fruits like pineapple into grilling recipes or side dishes.
JSM MEAT RECALLS GROUND BEEF
CHICAGO — JSM Meat Holdings, a meat processor based here, last week issued a voluntary recall on an undetermined amount of ground meat distributed to Florida, Georgia, Indiana, Iowa, Massachusetts, Michigan, Missouri, Nebraska, Pennsylvania and Wisconsin due to possible E. coli contamination.